J.Borger Fly Fishing – The Story Begins
I grew up as a fly fisher, and fly fishing has shown me the deeply involved rhythms of water, land, and fish. Fly fishing has been a way in which I could lose my sense of time, but also a way to challenge myself so intensely that a second ticked by like a carefully watched hour. Fly fishing has taken me to movie sets and tent camps, and from jungles to the Arctic. My entire life story is steeped in the cast and the flow and the rise.
From those experiences comes my new brand, J.Borger Fly Fishing. It is a brand that speaks of my passion, as well as my personal desires for functionality and aesthetics in fly-fishing gear. It is a brand in which my hand is meant to be evident, and a brand that reflects my personal values.