Archive for the ‘Commercial Break’ Category

TAaP TOC

To finish up the TAaP post triple, here’s a link to the Table of Contents (PDF file). If you had any question as to what TAaP might contain, hopefully this will go some distance toward an answer. I think that GB is brewing up something else on the book, so I’ll let him post at [...]

TAaP = Done

Finally, The Angler as Predator (or TAaP to those of us waaaay too familiar with it) is done. I have some of the usual end-of-process clean-up in the Index file and then I need to generate the press PDFs, but all 208 pages are otherwise ready to go. Some readers may realize that 208 pages is long [...]

Wild Pixels and “The Angler as Predator”

Today’s story problem: GB is in sunny, warm Argentina catching numerous large brown trout. I am in the rainy Pacific Northwest, herding obstinate pixels. Which one of us is having more fun? While you ponder the answer, I’ll just let you know that The Angler as Predator, the next book in the “Fly Fishing” series, is almost [...]

The J.BFF Weekend Update

A few notes on J.BFF projects that are in the works: The early arrival of my little daughter, Brooke, put a multi-month slow-down on my upcoming Single-Handed Fly Casting book, but I’m finally getting back to filling in the blank areas once again. Also trying to get a good handle on shipping costs, using my [...]

My Madison – Now on iTunes

20 years ago, my father (GB) teamed up with his long-time fishing friend and musician, John Beth, to create a CD entitled, “My Madison.” The disc was focused on Montana’s Madison River and what it meant to the angling lives of both my father and John. Genre-wise, the CD was a mix of spoken word [...]

20-108-808. Now Taking Reservations

The J.Borger Fly Fishing SC20: Limited to 20 total. 108 inches long. $808.* A rod designed for trout fishing. A rod based on my memories of casting a shadow under a Montana big sky. A rod that can become an integral part of your own fly-fshing story. Rolled and built by friends just down the road—artisan-level [...]

Last of the SS#1 Tees

The Steelhead Study #1 tees are mostly sold through their print run. I have a few left in all sizes except for 3XL. Once these are gone, I’ll be retiring this design. If you are interested, you can order directly here. New tees are on-deck for 2013, and I’ll have more info in the coming [...]

Short Day, Long Project

For those of us in the Northern Hemisphere today is the shortest day of the year. I figured that it would be a good day to make a first post about a long project—all 106 inches of it. Designed to be at home on trout water, slinging bugs and chucking streamers. Only 20 will be [...]

J.Borger Fly Fishing – The Story Begins

I grew up as a fly fisher, and fly fishing has shown me the deeply involved rhythms of water, land, and fish. Fly fishing has been a way in which I could lose my sense of time, but also a way to challenge myself so intensely that a second ticked by like a carefully watched [...]

Quick SS#1 Tee-Shirt Update

For those who have ordered the Steelhead Study #1 tee, all orders as of yesterday have shipped. I probably won’t ship again until after the Christmas holiday. At least two readers are telling me that tees shipped more than a week ago have still not arrived. With the holiday mail volume, I’d say give it [...]

SS#1 Tees are in Stock and Shipping

The new Steelhead Study #1 tees are now in my hands and will be packed for shipment this week. I am looking at a (hopefully) Wednesday ship date for all the pre-orders. For those readers in the States that means some of you could be looking very fashionable by week’s end. For those of you [...]

Tees are BACK!

This is a mock-up of what would be about a size medium or large. The actual tee you get might not look exactly like this (especially the largest sizes). Don’t worry, you’ll be ironically fashionable either way. They’ve been on hiatus for a while, but tees are back at FF&W! Want to be the cool [...]

SHFC Update – October 21

Even with a small (now 5-pound, 10-ounce) distraction named Brooke, Single-Handed Fly Casting continues to move toward completion. The book gained two unexpected chapters last week after I decided that Chapters One and Four were too long with too much lumping of info. I don’t know if any FF&W readers are interested in multiple 50-page chapters, [...]

New Tees! Here’s What I’m Thinking….

Update: Not gonna work like this. Too hard to match the two screens front-to-back on the seam over a print run. No worries; I’ve got a few more ideas for this type of thing. Stay tuned this week. Update to the update: I’m not giving up. I may have found a place with a screen [...]